Wild. C-Suite sold out. Waitlist growing.
Single store owners who think like CEOs. New operators with huge vision. Veterans ready to try something different. They all grabbed seats because they get it - this is about how you think, not just what you own.
✓ Where everyone's moving forward, no matter the starting point
✓ Proven strategies from operators building businesses
✓ The conversations that change your trajectory
These aren't just sessions. These are the conversations I replay in my head all year."
— Owner/Operator (LCEO 2024 attendee)
C-Suite sold out.
Limited General seats remain. For owners/operators ready to think bigger.
Many laundromat owners are net fishing. Casting wide, hoping to catch whatever swims by. Marketing to "everyone within a certain radius".
What if the real opportunity is in fly fishing? Knowing exactly where your best catches live and what makes them bite?
I dived deep into this concept after discovering something fascinating in our own WNF and PUD data. When we mapped out our best clients, the results challenged everything I thought I knew about getting clients.
The Superconsumer Discovery
Let me share a story about Kelly, one of our WNF clients. When I presented this concept at Daniels Equipment's Profit Symposium in October 2023⁴, I used Kelly as a prime example. Over the previous year, Kelly had placed 88 orders with an average ticket of $42. That's nearly $3,700 in revenue from one client. But here's what makes Kelly special, it's not just the spending. Kelly refers people, and speak highly of the service.
Kelly is what growth strategist Eddie Yoon calls a "superconsumer."
According to Yoon's research, superconsumers represent just 10% of buyers but drive 30-40% of revenue and more than 50% of profits.¹ They're not just heavy users, they combine big spending with high engagement and deep emotional investment in your service.
Think about it. Your WNF superconsumers are spending more weekly than average clients. They're emotionally invested in the convenience you provide. They trust you with their clothes, their time, and often become your biggest advocates.
The Mapping Revelation
Here's where things got interesting. When we pulled addresses for our top WNF and PUD clients and plotted them on a map, we expected to see dots scattered randomly across our service area.
Instead, we saw clusters. Dense concentrations of red dots in specific buildings, blocks, and areas.
This was our introduction to what Yoon calls "supergeos”. Geographic areas with