Waleed Cope

Facebook groups, industry people, and gurus keep repeating this advice. It's destroying businesses. Here's why.

Comparing laundry to lawn mowing made perfect sense. Until you realize it's the wrong customers entirely

The scaling paradox no one talks about until it's too late

When a venture-backed competitor arrived, only one owner understood Drucker's first principle of business.

Why the struggle is your competitive advantage, not your weakness

And that's exactly why your business will thrive