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You're building a business. Think bigger.
I was doing a workshop on starting a laundromat when I asked the group why they wanted to become laundry entrepreneurs. The responses came fast, "Tired of corporate America." "Want to be my own boss." "Sick of answering to someone else."
One response hit me hard, "I'm just tired of having a boss and having to answer to them."
I paused, smiled and shook my head before responding. "You realize you're about to trade one boss for hundreds, maybe thousands of bosses, right?"
The room went quiet.
Here's the reality nobody talks about in those "be your own boss" rants on the internet. When you start a business, you don't escape accountability, you multiply it. Every client becomes your boss, each with unique needs, expectations, and the power to "fire" your business by taking their loyalty elsewhere.
The Reality Check
I understand the desire to escape a frustrating boss. But here's what not mentioned in those "be your own boss" post and conversations, you don't eliminate accountability, you multiply it¹.
Every client becomes your new boss. Each one can "fire" your business by walking away or leaving bad reviews². Instead of satisfying one person's standards, you're now answering to hundreds or thousands of different personalities and expectations.
This can be overwhelming at first. And honestly, entrepreneurship isn't for everyone. Some people thrive in structured corporate environments, and there's nothing wrong with that. It's better to try and discover it's not your path than spend years wondering "what if."
Why Having More Bosses Works
Once you adjust to this new reality, something remarkable happens, you discover that having many "bosses" is your secret weapon in business. Many of your competitors won’t see it this way. Make sure they don’t read this 😉.
Innovation through diversity.
When you're getting feedback from hundreds of different people instead of one manager, you spot trends and opportunities that competitors miss⁵. At our laundromat, one persistent client kept asking me to start pickup and delivery. I resisted for months, I just wanted her to stop asking. Finally, I gave in and launched the service just to end the conversations. She never even used it, but that decision transformed our entire business model.
Resilience through diversification.
Losing one difficult client out of hundreds is a learning opportunity. Losing your only boss is a career crisis. When you serve many clients, no single person controls your economic survival⁶. This diversification provides the psychological freedom to make decisions based on what's best for your business, not what keeps one person happy.
Market intelligence in real time.
Instead of relying on one person's opinions about your performance, you're getting continuous feedback from the actual market⁷. Clients tell you what's working, what's broken, and what they wish existed. At our business, client conversations led us into sneaker cleaning services. That came directly from listening to what people actually wanted.
Authentic purpose over arbitrary metrics.
There's a fundamental difference between pleasing a corporate manager and genuinely helping people with essential needs. When you're serving families who depend on clean clothes for work, school, and life, the work feels meaningful in ways that hitting quarterly targets never could⁸.
The Mindset Reframe
The math works in your favor. In most businesses, difficult clients represent a small minority of your total client base. The vast majority of people are reasonable, appreciative when you solve their problems, and become advocates for your business when you exceed their expectations⁹.
Each interaction becomes a chance to wow someone, create positive word-of-mouth, and build lasting relationships. Unlike corporate environments where politics and favoritism can override performance, your success depends directly on how well you serve real people with real needs.
The internal satisfaction of this work is impossible to measure until you experience it. When clients thank you for saving their favorite shirt, helping them through a busy week, or providing a clean, safe place to do laundry, you realize you're not just running a business, you're serving a community.
The Independence Factor
Here's the advantage, you're no longer dependent on any single person's approval, mood, or arbitrary decisions. Your success depends on collective client satisfaction, which you can influence through consistent service quality, genuine care, and continuous improvement¹⁰.
Yes, you answer to more people now. But you're answering to the market itself rather than one person's interpretation of what the market wants. That's not just more stable, it's more honest.
Thinking about the thinking of laundry:
When you recognize clients as partners in business, rather than burdens, interactions become opportunities.
Trading one boss for a thousand is a step toward building something that truly serves people while giving you the independence and purpose that drew you to entrepreneurship in the first place.
That's all I got for you today.
Waleed
P.S. Your ticket is waiting for you?
Echoing the thoughts of Walt Disney.
Do what you do so well that they will want to see it again and bring their friends.
Footnotes:
¹ Entrepreneurial Intentions and Empowerment
² Customer as Boss Concept
³ Customer Power in Business
⁴ Psychology of Entrepreneurial Leadership
⁵ Customer Diversification Benefits
⁶ Risk Reduction Through Diversification
⁷ Customer Feedback and Innovation
⁸ Purpose in Entrepreneurship
⁹ Customer Satisfaction Statistics
¹⁰ Entrepreneurial Independence