Texting 1, 2, 3…

Use SMS to market your laundry business.
Texting 1, 2, 3…
photo by Alexander Shatov
Table of Contents

Thank you to our sponsor whose sponsorship helps keeps this newsletter free for our readers:

Laundry Owners Warehouse, is a “One Stop Shop” with over 74,000 replacement parts, a full line of soap and supplies, and a wide variety of used commercial laundry equipment, all in stock and available at LOWlaundry.com.

Laundry Owners Warehouse also sells new commercial laundry equipment and is a proud member of the Dexter Laundry family, “Made in the USA” since 1894.

One way you can market your laundry business is through SMS — what most people call “texting”.

SMS is an effective way to communicate with your current and potential customers. Just look at these stats:

  1. 1 in 3 consumers checks their text notifications within one minute of receiving a text.
  2. Over half of consumers (51%) reply to a text message within 1-2 minutes.
  3. Over half of consumers check their text messages 11 times a day or more.
  4. In 2022, 70% of consumers opted in to receive texts from businesses.

You’re likely already using texting in your business.

Most laundry operators use SMS for:

  • letting the client know their order is ready
  • reminder to pickup their overdue order
  • sending ticket/receipts

Those are good core ways to use texting in your business, but I recommend going deeper and using SMS in 3 ways:

  • Get Data
  • Acquire New Clients
  • Market to Existing Clients

Let’s look at some examples from each of those categories.

Get Data

Gathering data about your potential and current clients allows you to better understand, reach out, and get them to buy new or better packages from you.

SMS allows you to send:

  • Client Surveys
  • Client Support
  • Employee Recruitment
  • Feedback
  • Personal Messages (to employees and clients)

Acquire New Clients

SMS is a great way to engage with and acquire new clients.

A few examples include:

  • Text Clubs
  • Promotions
  • Quick Signups
  • Answering Questions
  • Generate Excitement

Market to Existing Clients

You can also use SMS to retain and upsell to existing clients. Delighting and making them aware of your other services is a great way to make more money.

Examples include:

More from Wash Weekly
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Wash Weekly.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.