Boosting Clientele by 'Graming

Instagram is a great platform to acquire new clients for your business.

We’ve been using it since 2015 to get more people in the store (and more money in our tills!).

In today’s issue, I’m going to share the step-by-step process we used to build an audience on Instagram that turned into paying customers.

Buckle up! There’s a lot of advice here to grow your business.

Set Up Your Profiles

1. Create an Instagram and Facebook account.
2. Set your accounts as a business account. This will give you access to better analytics and features like selling products and services right online.
3. Complete the profile for your business. We recommend:
   1. Image or logo
   2. Name of your business
   3. Username that matches your business name
   4. Use the bio section to list your services, especially anything unique about your laundromat
   5. Add a link to your website, landing page or your order system
   6. Contact information, especially if you do pick up and delivery
4. Create your highlights - this is the area between your profile and the feed grid. We do:
   1. Client testimonials
   2. Before and after highlights of sneaker cleaning
   3. Sneakers we have for sale
   4. Reviews on Yelp, Google, and Facebook

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Once you have your profiles set up, it’s time to start creating content.

This is where most business owners get overwhelmed. There’s a lot of advice online about what you should post, how often, when you should post, even ideas of what works and doesn’t.

Ultimately, the goal here is to figure out:

• What works for you
• What you can be consistent with
• What your audience will appreciate
• What will people a true understanding of what you offer them and how it will make their lives better

We started by posting anything and everything around the store that dealt with clothes, fashion, the team members, and the community.

The more we posted, the more we realized what our audience wanted to see.

Now, we settled in on posting images of completed laundry and the team interacting with clients in the store.

Check out our Instagram account for some ideas.

The best advice on creating content I can give you: