Want to ‘Wow’ Your clients?

Hint: the devil’s in the details. 😉
Want to ‘Wow’ Your clients?
photo by Dan LeFebvre
Table of Contents

One simple way to wow your clients– make sure there’s a visual appeal in every aspect of your orders– that includes how you treat socks.

You and I are taught never to judge a book by its cover.

Yet, you and I both do it every time we look at product packaging.

So if we do it, imagine our clients when they’re presented with a subpar laundry order.

Most garment care professionals believe it is enough to focus only on the outer packaging of our laundry orders.

But to really stand out, we must focus on ‘wowing’ the client every step of the way post-delivery.

Today, we’ll go through how to do just that with one important aspect– your sock packaging. 🧦🧦🧦

You may be thinking, ‘How can we wow anyone with their socks?’

But as we’ve stated, we’re constantly judging products and services based on their packaging.

So paying attention to even the smallest of details is going to ensure you knock it out of the park for them.

That absolutely includes every article of clothing, including your clients’ socks.

Here’s a closer look at what to consider for sock packaging.

How do socks look in the store?

They’re always matched, neatly folded or flat, organized, and sealed or strapped.

Using that same image, you can use socks straps to recreate that same look and feeling for your clients.

Here’s how the use of sock straps in garment care plays into the 7 main features of good packaging:

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