Think Your Business is Too Small to Compete?

Here’s why you’re not the underdog you think you are.
Think Your Business is Too Small to Compete?
photo by Randy Tarampi
Table of Contents

Be honest–

How many times have you told yourself that your business is too small to compete?

Far too often, I’ve heard people say they believe they don’t stand a chance as a small business.

They may be right that they own a small business, or that it’s in its early stages–but saying that they're too small to compete is like deciding before a match that you’ll lose to your opponent.

That’s why this week, I want to share with you a particular business insight I have gained since moving away from that kind of mentality in my own early days at The Soap Box.

This insight is centered around the well-known story of David and Goliath, where the young, humble underdog ultimately slays the giant. But my question to you is, Are you the David of your own story?

Do you see yourself as the underdog in the market? This question stems from my own understanding of the story of David and Goliath which has evolved since when I was a kid. For many years, I believed that Goliath was the stronger, more powerful one and that David was small and weak– and just got lucky beating Goliath. Why did I have that perception? Because that is the way the story is presented. Incidentally, that’s also how most people, unfortunately, look at everything in life, even in business– it’s the idea that bigger is better. So whenever something bigger comes along, it feels intimidating and as if it will almost surely beat us at our own game. But I started reconsidering the way the story is told….What if David was always the strong one and Goliath was the weak one?

What if David wasn’t really the underdog at all?

After all, that may be the typical impression we get from hearing the story, but that’s not the only way to look at it. I know it might be challenging to see otherwise but bear with me because it’s a powerful idea that’s absolutely worth exploring for the sake of your success.

👇 Here’s why David is actually the stronger of the two: 

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