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It seems like a small detail: a driver going for a pickup or delivery with empty hands. But in our business, empty-handed trips can cost serious money.
Let's look at how we can turn this around and maximize the use of our drivers.
The Cost of Empty Hands
Imagine this: your driver has 20 deliveries and 10 pickups on their route today. 30 trips in total.
But what if we could increase revenue on each of these trips?
What if we could turn 30 trips into 60 pickups the next time?
The impact on business revenue would be awesome.
Power in Round Trips
The solution could lie in round trips. If we can get our clients to schedule their pickups when they have a scheduled delivery, we can maximize the use of our drivers. Each trip becomes more lucrative as the driver delivers an order and picks up another from the same client.
Encouragement
How do we get our clients on board with this idea? Here are a few strategies:
- Remind them of their delivery: When reminding clients of their upcoming delivery, let them know they can hand over their dirty laundry when their clean laundry is delivered.
- Incentive programs: Reward the behavior you want to encourage. For example, create an incentive program that rewards clients for scheduling round-trip orders.
- Driver scripts: Equip your drivers with a script to remind clients about the possibility of round-trip orders during pickups and deliveries.
- Promote the idea: Use your website and other content platforms to promote the concept of round-trip orders. The more your clients hear about it, the more likely they are to adopt the behavior.
- Literature in orders: Include flyers or other literature about round-trip orders in your clients' orders.
Using these strategies, we can maximize our revenue per driver, increase our pickups, and significantly boost our revenue.
That's all I got for today.
Waleed
✌️🏴☠️
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Thinking about, the thinking of laundry
From the thoughts of the author, Kevin Stirtz
Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.
